Yasmin Abdallah is an Australian fashion expert and businesswoman who is better known professionally as Yasmin Sewell. She is also known as the former wife of British actor Rufus Sewell.
Yasmin has spent many years working in fashion as a buyer, consultant, and creative director. She later moved into beauty and wellness and founded the fragrance brand Vyrao.
Yasmin Abdallah’s Profile Summary
| Detail | Information |
|---|---|
| Full name | Yasmin Abdallah |
| Professional name | Yasmin Sewell |
| Nationality | Australian |
| Background | Reported as Australian-Lebanese |
| Profession | Fashion consultant, creative director, businesswoman |
| Known for | Fashion career and founding Vyrao |
| Former husband | Rufus Sewell |
| Marriage | 1999–2000 |
| Children | Reportedly three sons |
| Business | Vyrao |
| Current field | Fragrance, beauty, and wellness |
Yasmin Abdallah’s Early Life
Yasmin Abdallah is from Australia. She has also been described as having Australian-Lebanese roots.
Her exact date of birth and birthplace have not been publicly confirmed. The names of her parents and siblings are also not widely known.
Reports say Yasmin Abdallah was 19 when she met Rufus Sewell and 23 when they married in 1999. Based on those reports, she was likely born around 1975 or 1976, but her birth year has not been confirmed.
Yasmin moved from Australia to London in 1996. London later became an important base for her fashion career.
Career in Fashion
Yasmin Abdallah started her career as a fashion buyer.
After moving to London, she opened a fashion store on Poland Street in Soho. Reports say her store carried work from designers such as Miguel Adrover and Rick Owens, who was not yet widely known at the time.
She later worked in fashion buying, retail, consulting, and creative direction.
Her career has been connected with major names in British and international fashion, including Browns, Liberty, Style.com, and Farfetch.
Yasmin also became known for her personal style and regularly appeared in fashion-week photographs.
Work With Liberty
Yasmin Abdallah held an important creative role with Liberty, the well-known London department store.
She worked as a chief creative consultant and helped update the store’s women’s fashion and accessories business.
Reports say her work included bringing more than 60 brands into the store and making changes to its merchandising and presentation.
She was also involved in fashion consultancy and work connected with the British Fashion Council’s NEWGEN program, which supports new designers.
Style.com and Farfetch
In 2016, Yasmin worked on Style.com, an online luxury shopping project connected with Condé Nast.
The platform was designed to sell products from major luxury brands. It launched in September 2016 but was later absorbed into Farfetch.
In 2017, Yasmin joined Farfetch as vice president of style and creative.
Her work there combined fashion, styling, creative direction, and online luxury retail.
Founding Vyrao
Yasmin Abdallah later moved much of her attention from fashion to wellness and fragrance.
She had studied wellness practices such as Reiki and Integrative Quantum Medicine while working in fashion.
In 2019, she began developing an idea that combined her interest in fragrance with wellness and energy practices.
That idea became Vyrao, which launched in 2021.
Vyrao offers products including fragrances, candles, and incense. The brand combines perfume with Yasmin’s interest in plants, wellbeing, and energy practices.
Yasmin attended a public launch for Vyrao in London in May 2021.
Marriage to Rufus Sewell
Yasmin Abdallah was once married to British actor Rufus Sewell.
Reports say Yasmin was 19 when they met. They dated for about four years before marrying in 1999.
They were already appearing publicly together before their marriage. In October 1997, they attended the New York premiere of A Life Less Ordinary together.
Their marriage was short and ended in 2000.
Rufus has not publicly shared many details about why the marriage ended. Yasmin later briefly spoke about the split and said she was “a bit messed up” at the time.
Who Is Rufus Sewell?
Rufus Sewell is a British actor known for his work in film, television, and theater.
His screen career includes productions such as A Knight’s Tale, The Holiday, The Man in the High Castle, The Diplomat, and The Illusionist.
Yasmin was Rufus Sewell’s first wife.
After their divorce, Rufus later married Amy Gardner. He and Gardner had a son before their marriage also ended.
Yasmin continued using Sewell professionally and became widely known in the fashion industry as Yasmin Sewell.
Her Later Relationships
Yasmin Abdallah later reportedly married fashion entrepreneur Kyle Robinson.
Public information about their marriage is limited. The exact wedding date is not widely reported, and reports suggest the relationship later ended.
In 2023, Yasmin shared a family illustration that included a man named Craig. A man who appears to be Craig has also been seen in other posts on her Instagram.
However, Yasmin has not clearly confirmed her current relationship status publicly.
Yasmin Abdallah’s Children
Yasmin is a mother.
A family image she shared in 2023 included three boys named Gene, Renzo, and Knox.
Published reports identify them as her children, although detailed public information about them is limited.
Yasmin Abdallah generally keeps her children and family life away from media attention.
The same family picture also showed two dogs named Pizza and Ace.
Personal Style and Wellness
Even after moving into wellness, Yasmin remained connected with fashion.
In 2022, Forbes Vetted featured her work wardrobe. Her style often mixes masculine and feminine clothing and uses layering.
She has also spoken publicly about her wellness routine.
In an interview with The Cut, Yasmin said she tries to sleep for eight to nine hours. Her morning habits included drinking several glasses of water, tongue scraping, and following a short skincare routine.
These interests fit closely with the wellness focus of Vyrao.
Yasmin Abdallah’s Net Worth
Yasmin Abdallah’s personal net worth is not reliably known.
There is no confirmed public figure showing how much she earns from her fashion work, consulting, or Vyrao.
Social Media
Yasmin is active on Instagram, where she mainly shares content connected with her work, fashion, wellness, and Vyrao.
She occasionally shares parts of her family life but generally keeps her personal relationships private.
Interesting Facts
- Yasmin Abdallah is from Australia.
- She is professionally known as Yasmin Sewell.
- She moved from Australia to London in 1996.
- She started her career as a fashion buyer.
- She has worked with Liberty, Style.com, and Farfetch.
- She was married to Rufus Sewell from 1999 to 2000.
- She later reportedly married Kyle Robinson.
- She is reported to have three sons.
- She has studied Reiki and other wellness practices.
- She founded the wellness and fragrance brand Vyrao.
- Vyrao launched in 2021.
- Her exact birthday and personal net worth are not publicly confirmed.
